PLAY Nike - Shalane Hoffman Brothers
Real-life brothers Mark and Matt Hoffman started making films when their dad brought home a video camera one day. They believe any good story, well told, can change the world. Mark studied film in Germany and is also an award-winning editor and designer. An avid writer, Matt Hoffman has starred in a number of American commercials for Heineken, Honda and Volkswagen, to name a few. Being both self-described “sports geeks,” as well as artists and writers, they create work that's emotive and dynamic and have the gift for pace and rhythm needed to land the perfect comedic twist. Their collaborative approach involves crafting irreverent comedy and energy-filled sports films. Their film ‘Jump Rope’, for Nike Skateboarding, landed them two AICP awards, a Bronze Lion at Cannes and a Gold Clio. The spot was also selected to be a permanent part of the collection of ads at MOMA.